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FISHING LURES As fishing lore goes, James Heddon invented the first wooden fishing lure in the late 1890s when a small flint of wood broke off a larger piece he was whittling by a pond

Made in the USA We take pride in our American heritage

One of the best fishing innovations we ever came up with was a tool for getting our offering closer to the fish that hang out in the thick cover without subjecting it to underwater weeds, grasses, and other stuff

I also don't notice any friction differences on my reels, though early IAR bearings seemed more stiff and sluggish to me

An aluminium body and side plate construction makes the reel strong and durable, and the Carbon Matrix drag system maintains a smooth and consistent drag when fighting a fish